Experience Design Case Study - McD | Bellurbis - Bellurbis

Experience Design

McDonalds

McDonalds wanted to keep their customers attentive, engaged and loyal through personalized offers & promotions according to the users’ behavior, demography, past purchase experience etc.

Admin Web Portal    iAndroid Mobile Application

iOS Mobile Application

Their Challenge

  • They wanted to keep their customers attentive, engaged and loyal through  personalized offers & promotions according to the users’ behavior, demography,  past purchase experience etc.
  • They also wanted a platform where they can track their ROI on marketing  campaigns.
  • They wanted to reach out to a wide audience by exploring new channels for which  they needed mobility presence.

The Solution

Our team proposed and then designed/developed Customer Engagement Platform  which has the following components:

  • Admin Web Portal
  • Android Mobile Application
  • iOS Mobile Application
 

Following components were delivered

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