The Food and Beverage industry is one of the most competitive industries in the world. That’s why staying in communication with your patrons is a critical component to the sustainability of your business. Regardless of the popularity of your brand in your community, keeping top of mind with your customer base is essential to the longevity of your business and the key to sustaining a healthy, recurring revenue.
Explore how we helped a US-based leading food company – McDonalds to automate their food delivery mechanism.
The food service app development requires a professional workforce, time and resources. Careful planning and learning your users’ needs clarifies a lot of important cornerstones. The point is that you need to target not only the clients but restaurants and couriers as well. Covering all their needs is the proven business strategy that focuses on how to make a food ordering app that can become a successful market competitor.
Project Overview
McDonalds wanted to keep their customers attentive, engaged and loyal through personalized offers & promotions according to the users’ behavior, demography, past purchase experience etc.
Bellurbis has extensive experience working with large international companies. However, the task of personalizing interactions with millions of McD customers was a new challenge. One that we were excited to take on.
Their Challenge
- They wanted to keep their customers attentive, engaged and loyal through personalized offers & promotions according to the users’ behavior, demography, past purchase experience etc.
- They also wanted a platform where they can track their ROI on marketing campaigns.
- They wanted to reach out to a wide audience by exploring new channels for which they needed mobility presence.
The Solution
Our team proposed and then designed and developed Customer Engagement Platform which has the following components:
- Admin Web Portal
- Android Mobile Application
- iOS Mobile Application
Following components were delivered.
- Customer Segmentation
- Campaign
- Personalized Offers
- Reports & Analytics
- Proximity Marketing with GPS + Beacons
If you need help with loyalty program integration, implementing a CRM solution for restaurants, or improving marketing effectiveness, we’re always looking for innovative new projects to be a part of. Let us know how we can contact you, and we will be in touch as soon as possible to discuss your business challenges and how we can help you solve them.